In terms of wear time and formula, as a blush I only apply a light layer to even out my natural flush, and it wears for about 6 hours, which isn't bad for a cream product on my oily skin. I apply this with my Real Techniques Expert Face Brush, after applying my foundation with the same brush, so that the colour is not so intense due to the remaining product on the brush. As a lip colour, it is very sheer and feels like a tinted balm. This also gives it the wear of a balm, meaning it only lasts a couple of hours and comes off easily when eating or drinking. However, it is not a hassle to reapply so I don't mind too much, and the formula is really hydrating so it doesn't cause any damage to my lips to be continually applying product.
I would definitely recommend this product, especially if you are new to Kiko makeup and are wondering what product to try first.
emma x
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